CRM (Customer Relationship Management)

CRM, or Customer Relationship Management, refers to a strategy and technology used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve relationships with customers, assisting in customer retention and driving sales growth.Analyzing customer data to gain insights into customer behaviors and preferences, which can inform business decisions and improve marketing and sales strategies.Storing and organizing customer information such as contact details, interactions, purchase history, and preferences in a centralized database.CRM systems can range from simple contact management solutions to complex enterprise-level platforms.